The lottery market is dominated by numbers and statements, it's difficult to jump out. That's why the 'Postcode Loterij' (Postal Lottery) decided to continue where other lotteries stop: at the front door. By portraying the people from a zipcode the lottery shows what makes them so special: you don't win with your lucky number but with the numbers that symbolize your identity, your zip code.

This project received a honorable mention in the pitch for Jonge Honden x Postcode Loterij