Last summer, Rotterdam was celebrating it's 75th year of rebuilder after World War 2. We were asked to develop an concept to celebrate the city and it’s mentality. 

Rotterdam is a city of hard workers where people live who are stubborn, down-to-earth and do not have much to spend.

We created a campaign that showed the people and visitors of Rotterdam free hidden gems of the city. By applying the vision of the people to Rotterdam itself we spread the message that now everyone can visit the city, for free.